Diffusion of Innovations, 5th Edition

Author: Everett M. Rogers, Everett Rogers
List Price: $35.00
Our Price: Click to see the latest and low price
ISBN: 0743222091
Publisher: Free Press (16 August, 2003)
Sales Rank: 2,307
Average Customer Rating: 4.42 out of 5

Customer Reviews

Rating: 5 out of 5
Essential reading for those who deal with change
This book is a serious, yet enjoyable read. I particularly like how Rogers shows that the heuristics and characteristics of innovation apply to many walks of life. As a side note to those who work with technological innovations and the "end-user", put that f'ing technical manual down and read this. Insight!


Rating: 5 out of 5
A Classroom Teacher's Perspective
In my "real life" I am a classroom teacher who is working to establish collaborative study groups in two middle schools for the purpose of researching, examining, and improving teaching practice. Schools are organized to remain the same - not to change. This book has been invaluable in helping me understand the change process, things to consider when implementing change, and ideas for making change more palatable to teachers and administrators. I did not personally find it to be a "quick" read, but I found that the time I spent poring over the chapters paid real dividends.


Rating: 5 out of 5
Masterful Treatment
Well organized and full of relevant real-world case illustrations, this book is exceptionally well-done. Both educational and thoroughly entertaining. As complete as a textbook on the subject yet highly readable.

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