Digital Marketing

Author: Will Rowan
List Price: $35.00
Our Price: Click to see the latest and low price
ISBN: 0749436646
Publisher: Kogan Page Ltd (15 February, 2002)
Sales Rank: 1,587,993
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
practical rewrite of how to do marketing
There's some truly original thinking in here, and he shows how companies are applying it. You wonder why companies keep on using out dated thinking when they could be building online marketing strategies that work for online customers. If you're interested in buyer centric markets, here's how to fit them into your business. Most of the examples are from europe, so there's sites, techniques and ideas that I hadn't seen before. The author's from England, so the chapter on privacy is really hot.

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