E-Commerce: Implementing Global Marketing Strategies
Author: Bohdan O. Szuprowicz, Debra Cameron
List Price: $285.00
Our Price: Click to see the latest and low price
ISBN: 1566070651
Publisher: Computer Technology Research Corporation (January, 1999)
Sales Rank: 290,303
Average Customer Rating: 2.14 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent
All of the information in this book is incredible that you would not find in most other e-commerce books. This is a MUST HAVE for any e-commerce manager. This book is an excellent resource for an e-commerce business manager that wanted to learn what methods suit for his/her business. The book is easy to understand and remarkably interesting, even the chapter on security theories which is pretty hard to put down.
Rating: 1 out of 5
This book should go for 2 $ maximum
While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying.
Rating: 1 out of 5
This book should go for 2 $ maximum (total rip-off)
While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying. The max it should sell for is 2US$ (for kids loocking for a quick snap.)
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