Entrepreneurship and New Venture Formation

Author: Thomas W. Zimmerer, Norman M. Scarborough
List Price: $115.00
Our Price: Click to see the latest and low price
ISBN: 0024317403
Publisher: Pearson Education POD (09 November, 1995)
Sales Rank: 493,981
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Excellent for Entrepreneurs and Students Alike
This book describes the development of a business, from the qualities of an entrepreneur to the market research to the business plan to selling your business or going global. Many real world examples provide the reader with ideas from other Entrepreneurs. It is structured for the classroom, but can be easily read for the person studying alone for the benefit of knowledge. It promotes a customer focus, something necessary to today's business world. An easy to read and well rounded book.

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