Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03)
Author: William D. Perreault, E. Jerome McCarthy, Jr. Perreault
List Price: $96.95
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ISBN: 0072561343
Publisher: McGraw Hill College Div (25 November, 2002)
Sales Rank: 407,018
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Very illustrative and good examples!!
I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples. Similar Products
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Book Index