Fame and Fortune: How Successful Companies Build Winning Reputations
Author: Charles J. Fombrun, Cees Van Riel
List Price: $25.95
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ISBN: 0130937371
Publisher: Financial Times Prentice Hall (11 August, 2003)
Sales Rank: 30,988
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
What Your CEO Needs to Know!
Finally something I can use to convince my CEO that reputations can and should be managed! The book provides a comprehensive overview of the critical success factors of reputation management and discusses a number of interesting case studies to underline key points. Though its a complex subject the book reads pretty easy and I could relate most of it to my daily work as a communications professional. To me, the bottom line is I can now start a discussion in my firm about the need for managing reputation and use solid arguments based on both research and other companies' best practice. It seems that being able to explain what drives reputation and who should be involved in managing it is half the work... Similar Products
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