Entrepreneurs in High Technology: Lessons from Mit and Beyond
Author: Edward B. Roberts
List Price: $35.00
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ISBN: 0195067045
Publisher: Oxford University Press (August, 1991)
Sales Rank: 179,227
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Planning and Organizing a High Tech Startup
I liked this book because it helped me be better at my work which uses technological innovation to develop new products. The book is also helpful in planning a successful high tech startup company or project inside a company because it outlines the factors that contribute to success and failure of new companies and new ideas. For example, having a specific product in mind versus "I have a cool technology so lets start a company". Also, it emphasizes thinking about the whole enterprise, not just technology, but how to make a company "tick" such as having formal marketing/financing part as well as innovation development part. Similar Products
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