Back to the point: the book builds form the point of view that you have never been exposed to ethics. You get a grounding in ethical theories and then move on to learning how to evaluate ethical issues (kind like logic in mathematics without the symbols). He talks about codes of practice and your moral responsibility as a somebody who works, creates or manages a little corner of cyberspace (tell me that word isn't getting done to death like that other hoary old chestnut: 'the information superhighway' *cringe*). It is at this point that the book leaps forward into relevant (if somewhat shallow treatment) of the major issues ike privacy, piracy, crime, security,freedom of speech and equity. These are also posited through scenarios and then the ethics involved are developed through direct discussion of these scenarios. And as I alluded to previously, these give the book an excellent 'hook'. They make the theory real and relevant and rather interesting (and sometimes tragic: you'll see what I mean when you read the first scenario involving a teenage girl stalked thorugh the net and ultimately murdered in realty).
This is a provocative book, but in a subdued, subtle way. The author doesn't speed feed you heaped spoonsfuls of moral outrage with lashings of indignant pontification, just ideas (and these are ever so valuable) in a considered manner. I think the author has really succeeded here. If he can make a totally 'technical' person like me actually enthusiastic about reading it, then that's truly indicative of the book's quality.
The price may be a little high for what is a pretty thin book in a physical sense. Ideaswise it is quite rich, so that's the price you pay (it this ethical? ideas are only available to those who can affort it! Ah the dream of the WWW seemingly has been lost!...only kidding!)
All in all a good book! Thumbs up!