Among what I most like about the book is the clear writing, and the level of detain into which it goes into business and technical aspects of e-business. Technical readers will greatly benefit from the business aspects, especially the parts about online retailing and marketing. Moreover, some excellent material on customer relationship management is interwoven throughout the book, which will benefit both the business and technical reader. I also liked the parts about supply chain management, and trust, security and electronic money - these topics are important to business and technical readers and the material is accurate and clearly explained.
For business readers the details on architecture and technical underpinnings will arm them with the knowledge necessary for dealing with the technical side when it comes to implementing and managing the technology needed to support business imperatives.
There are additional bonuses to this book - it addresses knowledge management from a business perspective (important to providing online service and support to customers as well as showing how internal business processes need to be aligned to support online commerce), and keen insights on how the people side of the business needs to be structured to enable e-business operations.
Overall, this is an excellent view of the realities of implementing and managing e-business, and will provide common ground for the business and technical team members who will be charged with making it happen.