Emotional Branding : How Successful Brands Gain the Irrational Edge

Customer Reviews

This is a wonderful book with great anecdotes from Travis' years in advertising. It's sprinkled with lively banter from his friend Harry, making it a fun as well as interesting read.

Daryl Travis spins his anecdotes about successful - and not so successful - brands and his encounters with Harry into a web of inspiring lessons that teaches you how to win and keep customers. He shows you how brand promises can soar as high as a hot-air balloon, or sit idle on the tarmac like a broke-down plane. If you're a marketing professional, picking up and sharing any number of Travis's examples with your clients will strengthen your pitch and make you look smart. And if looking smart and being successful are important to you, you really ought to read Emotional Branding.

Emotional Branding is exciting. It's insightful. It's practical. It's deep in a fun way. It's an easy read. It makes you feel good. It's worth every minute you spend learning from it.

This book cuts through the fluff of superficial advertising, logos and corporate images and authentically connects a company's beliefs and behaviors to its customers. I loved it!

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