I have never believed in reading about the theory of creativity: is like believing that you are exercising by watching ESPN. If you want to achieve the reality of a way to stimulate your creative thinking this book is for you.
Any work from this author is satisfaction guaranteed.
As Roger von Oech goes through each of the thirty selected epigrams he includes some of the ways that they can be interpreted, ways that they have been interpreted in the past, anecdotes, jokes, and riddles that illustrate the epigram and other ways of illuminating just how deep these pieces of wisdom are. Does he give a complete explanation of how they can be interpreted? No, because that is part of the design of these epigrams, they can be applied to different circumstances and product different but still correct answers. His illustrations are there to open your mind to the creative possibilities that lie hidden within just a few wise words.
Some of these I have heard in the past such as "You can't step into the same river twice". Others are less common but just as full of wisdom such as "On a circle, an end point can also be a beginning point". If you want a book that expands your creative mind and also shows you how to break out of old patterns of thinking in any situation, then this is the book for you. Well written and sure to point the reader to new directions of thinking, it is a highly recommended read.
Von Oech's fascination with Heraclitus goes back to 1971 while studying in Germany. Picking up a book of Heraclitus' epigrams, Von Oech became instantly hooked when he read "the way up and the way down are one and the same." He writes that this caused him to spend the next several weeks trying to figure out its meaning. Since then, he says, he's wanted to put out a "creativity tool" based on the works of Heraclitus.
And what a creativity tool he has created. His grasp of Heraclitus is firm and, moreover, he is able to apply each epigram he examines to the problems of thinking and creativity in the workplace. The reader will also notice a warmth coming through: a deep love of the subject and philosophy in general, something we do not always get from our academics, as anyone who had to sit through Philosophy 101 with a boring pedant will tell you. And Von Oech will succeed in doing what our friends in the ivory tower have failed to do, and that is to instill a love of wisdom in the heads of his students. For that, Roger von Oech, I salute you.