Then, I find out that he has either represented these people or has worked with them. That does detract a bit of respect by me.
His main idea is to go into a negotiation prepared and to remember the Golden Rule. He lists 101 tips for negotiating, but you don't see them until the end of the book. Some of them kind of sound alike and the example he uses sounds familiar.
I think there is some good ideas here, but by reading his examples (which is you weren't following business, sports, and entertainment in the 60s, 70s, and 80s, these examples may be lost on you), I felt that unless you were going to be a high stakes negotiator, then this book wasn't for you.
As I said in the title, there is some good info, you just have to work for it. Come up with your own examples for the points he makes.