For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It
Author: Mark Pendergrast
List Price: $27.50
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ISBN: 0684193477
Publisher: Scribner (May, 1993)
Sales Rank: 774,628
Average Customer Rating: 4.89 out of 5
Customer Reviews
Rating: 4 out of 5
Comprehensive Histoy of Coca-Cola and The Coca-Cola Company
This book include many information to understand the history and business operation of The Coca-Cola Company.Especially, an infomation of secret formula of Coca-Cola, so called 7X, was very interesting. Through the book, we can learn when and where Coca-Cola was invented,why Coca-Cola went to foreign markets, how New Coke was introduced, why Classic Coke was came back and so on.The detail footnote and bibliograhy of Mark Pendergrast also support us to study the business history of The Company.I look forward to reading the revised version of the book.
Rating: 5 out of 5
Just fabulous
I have long been fascinated by Coca Cola as a product - its world wide marketing and dominance is just mesmerising. This book takes a good look at this phenomenon and is marvellously entertaining to boot. The stories of Coke's determination to get their product to the boys at the front during the war are brilliant, and others of the war with Pepsi are highly entertaining. This is well worth your time. My husband was most sceptical, saying that it is just a giant advertisement for a soft drink. I told him not to be so difficult, and to get me a Coke.
Rating: 5 out of 5
An outstanding historical business doccumentary
Explore the personalities, events, deals, and ordeals, that Coke has endured over the years. From the morphene adicted doctor who created the tonic to the modern day financial and brand building wizards, this book covers Coke in a way no other book does. The author, Mark Pendergrast, has many ties to Atlanta, and some of the historic figures in the book. This history combined with his research in to the company provies for a fantastic, presumably 100% factual doccumentary, chronicaling the history of one of the worlds most well nown companies.
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