From Heresy to Dogma: An Institutional History of Corporate Environmentalism (Stanford Business Books)
Author: Andrew J. Hoffman
List Price: $27.95
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ISBN: 080474503X
Publisher: Stanford Univ Pr (December, 2001)
Sales Rank: 496,065
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
From Heresy to Dogma
This book is an advantageous read for environmentalists for three reasons. It offers a unique and thorough history of corporate environmental philosophies and policies. Two, the anecdotes used are interesting and well places to break up the dense but important case study research which is poignant and astonishing. Third, it is possibly the most comprehensive source for this information in under 300 pages.
Rating: 5 out of 5
Unique subject and a good read
Through case studies and research, the author gives us a peephole into the way that corporations have thought about and incorporated environmentalism into their business structures. I've been involved in environmental issues for many years, but these insights and perspectives are new to me. For any environmentalist who's interested in figuring out how to create change and gain the attention of corporate officers, it's a must. Although there's some pretty dense organizational analysis in the middle that not everyone might want to read, the first and third chapters use analogies and plain language to convey both the major themes and a sense of story.
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