John certainly has captured the attention of the world with his work. And how he shows us how to make this happen in our lives as executives, managers, and human resource professionals.
Weirdness is doing things differently. The results can be very positive, both in your confidence and in the results you can achieve. Putzier spends the first part of the book explaining this and setting up the reader to receive and consider 100 thought-provoking ideas. This section is titled Tapping Your Natural Weirdness, aka [also known as] Creative Thinking and Problem-Solving. The double title theme continues through the other parts of the book, enabling the reader to comfortably transition between Putzier's weird titles and terminology that will be more familiar.
One hundred ideas are presented in the balance of the book, categorized in seven sections. Titles of those sections are Weird Ideas to Win Today's Talent, aka Recruitment; Weird Ideas for the Care and Feeding of Today's Talent, aka Retention; Weird Ideas for Changing Your Company, aka Fun & Games with a Purpose and a Profit; Weird Ideas for Perks, Pay, and Pats on the Back, aka Recognition and Incentives; Weird Ideas for Educating Today's Talent, aka Training and Development; and Weird Ideas for Enhancing Your Company Image, aka Sales, Service, Public Relations & Personal Satisfaction. Idea 101 is in Part 8, where the author suggests that you have other ideas in your head that you can add to his list. Remember, Putzier is endeavoring to stimulate your thinking, not just give you pat answers or magic pills.
There are several additional features that add value to this book. The Table of content includes a phrase under each idea listing to quickly explain what the idea entails. An alphabetical list of ideas appears at the end of the book as an unusual, but helpful, index.
The book is easy to read and serves as a fine read-through in addition to a good reference book for follow-up.
I must add that it was delightful to read in terms of being a fun book I did not want to put down.
Worthwhile investment of time!