Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
Author: C. J. Hayden
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0814479928
Publisher: AMACOM (February, 1999)
Sales Rank: 538
Average Customer Rating: 4.92 out of 5
Customer Reviews
Rating: 4 out of 5
More than Just a Formula
I like models and charts but I shy away from set formulas or programs. So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan.First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself.
Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again.
Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
Rating: 5 out of 5
This is a system that works
C.J. Hayden has taken the mystery out of marketing. She has written a book that is easy to read, easy to understand and most importantly easy to follow. The gold in this book is the worksheets. They take the theory to practice and create a step by step process that leads to profits. In the first 28 days, I added $5000.00 to my bottom line! The focus and clarity this program creates is amazing. Anyone trying to grow a business without this book is doing it the hard way.
Rating: 5 out of 5
Finally a do this and then that and then this book
Ahem, Ahem, Ahem....let me clear my throat and then simply say: This is a fantastic book that takes common marketing knowledge to new heights. The simple step-by-step marketing strategies are designed to help any and every small business succeed. No more feeling overwhelmed with your marketing campaign, no more wondering if your initial steps are the right ones, and no more guesswork. Hayden takes you through each step and helps you develop a plan that is right for you and your business! Excellent!Order Get Clients Now! today!
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