Genuine Value : The John Deere Journey
Author: John J. Gerstner
List Price: $69.95
Our Price: Click to see the latest and low price
ISBN: 0866912762
Publisher: Deere & Co Service Pubns (31 July, 2000)
Sales Rank: 335,505
Average Customer Rating: 4.75 out of 5
Customer Reviews
Rating: 5 out of 5
A photographically illustrated history and tribute
Genuine Value: The John Deere Journey is a magnificent, 286-page, photographically illustrated history and tribute to one of America's most successful and enduring corporations. This is the story of the John Deere contributions to agricultural technology, documented with historical and vintage photos from a John Deere Model A tractor working a field during the Great Depression to today's John Deere high tech, computer-controlled manufacturing line. Of special note is a 42-page timeline describing significant financial and corporate events in the company's history decade-by-decade, and includes a pictorial review of the products of each era. There's even a section which includes the names of every living retiree and employee as of January 1, 2000. Genuine Value will be read and browsed through with enthusiasm by anyone who's life or whose parent's lives where touched by John Deere.
Rating: 5 out of 5
John Deere-The story of the revolution!
I've been a John Deere man for forty years and have often wondered what farming would have been like if John Deere had not revolutionized the farm machinery industry in 1960. Genuine Value tells the story of that revolution. It is full of great photographs of tractors and farming practices (old and new) like many tractor books, but it is more. It is also a unique look at and tribute to the people and business behind the product lines and factories. I love that it contains the names of all the people who have helped to produce these great products, both current employees and retirees.
Rating: 4 out of 5
Nothing Reads Like A Deere
The Beetles Anthology may have a great beat, but Genuine Value: The John Deere Journey is easier to dance to. It's a must for anyone who bleeds green (or industrial yellow). Genuine Value takes you on a pictoral journey through 163 years of history of one of America's oldest and most respected companies. Great photos, inspiring prose, the only thing missing is more pics of the company's many construction products. The back-of-the-book listing of the corporation's 63,676 current employees and retirees is a nice tribute to the many men and women who have and continue to delver genuine value to hundreds of thousands of Deere customers worldwide.
Book Index