Franchise Organizations

Author: Jeffrey L. Bradach
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 087584832X
Publisher: Harvard Business School Press (January, 1998)
Sales Rank: 33,233
Average Customer Rating: 4.25 out of 5

Customer Reviews

Rating: 3 out of 5
Need better research design and deduction
This book was written by Dr.Bradach in 1997 but it stills a good reference today.
The comment I have, however, would be the research design is too limited. The research was conducted based on "food resturant chain" but the deduction (including the book title) seems to cover every franchise business. Is it possible that the research results for restuarant business only? We don't know. The research validation of the author still questionable to me.
The selected companies are too subjective, still. Several questions raised while I read the book about other franchise companies that the author didn't select. Although the author indicate three criteria (see research design of the book) to conduct the research, there is no mention to other companies that the author didn't choose.
This book is quite comprehensive but it can be one of the best reference book if the author go more detail (and change the title) for food restuarant business and add more detail about his research design.

Rating: 2 out of 5
Overdone
This book has a lot of good information but is buried within very long-winded writing.

Rating: 5 out of 5
MILLENNIUM MARVEL
THE BOOK IS A SYNTHESIS OF THE EXACT CORE ISSUES OF FRANCHISING IN AN ENLARGED BUSINESS ENVIRONMENT AND IS HELPFUL FOR ORGANISATIONS AND BUSINESS PEOPLE WHO WISH TO ESTABLISH THE CHAIN THROUGH FRANCHISING. THE CASE LAWS REFERENCES COULD BE APPROPRIATELY GEARED UP AS EVERY BUSINESS HAS THESE FOCUSSES DESPITE OTHER ISSUES SUCH AS FINANCE, MARKETING, TECHNICAL AND TECHNOLOGICAL.

Similar Products

Franchising & Licensing: Two Ways to Build Your Business
Franchising for Dummies
Franchising: Pathway to Wealth Creation
Franchise Bible : How to Buy a Franchise or Franchise Your Own
Franchising 101


Book Index