Focus : The Future of Your Company Depends on It
Author: Al Ries
List Price: $15.95
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ISBN: 0887308635
Publisher: HarperBusiness (18 June, 1997)
Sales Rank: 17,612
Average Customer Rating: 4.57 out of 5
Customer Reviews
Rating: 5 out of 5
You can't afford not to focus
It is so easy to try to have your business go in five directions at one time, especially when you are starting out and need the revenue. Read this book before you try the shotgun method of business development. If you are starting out in business you know that the truth is there is more opportunity than you can handle. Without focus you won't do justice to any of the opportunities you have before you. This book is simple and convincing.
Rating: 5 out of 5
Focus! For your company and you!
It is commonly believed that bigger is better. I also think so. Companies that are large in size selling a lot of versions of products targeting at many markets through many different distribution channels are in general regarded as successful. After reading this book, I find the key for companies to success is not to get everything in the market. In contrast, it needs to sacrifice, that is, to give up some versions of products or parts of target segments. Don't waste resources on areas other than the core business! If a company choose to diversify and over-extend, its revenues can undoubtedly be boosted in short-term. However, it will find itself in the trench in the long-term. Ries illustrates his concepts with a huge amount of great real-life examples, making me easier to understand. Only by having focus can your company know which ways to go. Focus! The future of your company depends on it!I think the concept of this book is similar to what I have read from a book called "Now, discover your strengths" which main idea is to focus on enhancing one "strength" rather than on the "weaknesses". That means, it is easier for you to achieve better performance by putting effort on the area you are good at than that of you are weak at. Some companies get bigger even by expanding to areas they have little knowledge of, which is really dangerous. If the company is expertise in one area, it should focus on it. Concentrate on that area will make it easier for them to have greater achievement. If the company insist on spending time on the areas that it is not good at, it is equal to wasting time and money.
Focus! The future of your company and you depend on it!
Rating: 5 out of 5
Either You Love It Or Hate It!
Too many CEOs & businessmen did and are still doing the opposite."Focus" is easy to be convinced and same easy to be forgotten.
You should this book read at least once per quarter. To remember "focus".
Great book, great author.
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