From Vendor to Business Resource: Transforming the Sales Force for the New Era of Selling (Foreword by Rick Justice, Cisco Systems)
Author: Jerry Stapleton
List Price: $26.00
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ISBN: 0971544506
Publisher: Summa Business (03 January, 2002)
Sales Rank: 88,583
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
The Best Business Book I have ever read!
It's witty, amazingly informative, and practical. Of course we need to change our mind-sets from vendors to business resources. Did I know that before I read this? I know it now and that's all that matters. AND, he tells you HOW! I am the owner of a new business so it is imparative that I succeed or I don't eat. I will not send this to my competition to be sure. I have the upper hand just for reading this book. I highly recommend this to any vendor-unless you are my competition!
Rating: 5 out of 5
A Sales Process that Works!
As a sales professional who is trained as an engineer, and sells technical products, I really enjoyed the detailed explanations of how to transform from a typical "vendor" to a bona fide business resource to your customers. The detail on customer research, the techniques on performing a "knowledge call", all are a foundation to successful sales. Typical sale techniques such as presentations are improved, and the process of obtaining business information and using it to your advantage is detailed. This stuff works! Jerry details the entire sales process, interconnecting all of the aspects to increase your percentage of winning.
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