General Aviation Marketing and Management
Author: Alexander T. Wells, Bruce D. Chadbourne, Rita D. Sommers-Flanagan
List Price: $65.50
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ISBN: 1575241927
Publisher: Krieger Publishing Company (01 November, 2002)
Sales Rank: 502,408
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A meticulously detailed and strongly recommended study
Now in an fully updated and expanded second edition, General Aviation Marketing And Management by Alexander T. Wells (Adjunct Professor of Aviation Business Administration at Embry-Riddle Aeronautical University) and Bruce D. Chadbourne (Professor in the College of Business, Embry-Riddle Aeronautical University) is a truly comprehensive survey of the general aviation air transportation system and its impact upon the American consumer oriented economy. Focusing on the late 1970s through the present day, notable laws such as the General Aviation Revitalization Act of 1994, management processes as applied to aircraft and much more, General Aviation Marketing And Management is seminal, inherently fascinating, meticulously detailed, and strongly recommended study which is enhanced throughout with extensive research, tables, and black-and-white photography.
Rating: 5 out of 5
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