Global Business
Author: Michael R. Czinkota, Michael H. Moffett, Ilkka A. Ronkainen, Eugene Moynihan, Illka Ronkainen
List Price: $91.95
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ISBN: 0030006597
Publisher: South-Western College Pub (07 August, 2000)
Sales Rank: 599,320
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Not for the Globalization Protesters
Great intro to Global Marketplace. Of course, by now many examples and data provided in the book are somewhat outdated, but consider it a reference. The rest you can look up on the Internet. Actually, I really enjoyed the book and the course. Probably, the reason was that one of the co-authors was teaching it. Anyway, it's a great book and a nice reading. Similar Products
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