Global Business Today Postscript 1999
Author: Charles W. L. Hill
List Price: $72.45
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ISBN: 0072324511
Publisher: McGraw-Hill/Irwin (08 December, 1998)
Sales Rank: 930,014
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 3 out of 5
Lack of recent data
The book covers nearly all subjects under globalization. In the first part, it describes the environment of global enterprise. In the second part, it discusses about strategies. The examples given in the book are good and specific for the subject. However they are not the recent ones. In such a fast growing business environment, the examples should be much more recent. The most recent ones are from 1994. For example it only covers Asian crisis in the postscript. Therefore I would recommend a book which has recent data and examples in it. Similar Products
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Book Index