Guts! : Companies that Blow the Doors off Business-as-usual
Author: Kevin Freiberg, Jackie Freiberg
List Price: $26.00
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ISBN: 0385509618
Publisher: Currency (23 December, 2003)
Sales Rank: 6,066
Average Customer Rating: 4.69 out of 5
Customer Reviews
Rating: 5 out of 5
Move Your Culture With GUTS!
Going from NUTS to GUTS is easier than you think. Kevin & Jackie Freiberg tell great stories, how successful leaders change culture, inspiring people to live bigger, better more fulfilling lives while blowing the doors off the competition. How do you brand your culture, create owners, and make business heroic? You are introduced to visionaries from SAS, USAA, Medtronic, Planet Honda and others that provide eye-opening answers. It's up to you to inspire fun, lead with love and get deeply involved in recruiting the right people. The Freibergs' walk their talk. Check out Freibergs.com while you read the book.
Rating: 5 out of 5
2 Gifted authors who lead by example!
Kevin and Jackie Freiberg have the initiative, credibility, and keen insight to truly capture the shared qualities of "Gutsy Leaders". In writing this terrific book, they've once again demonstrated their natural understanding of leadership and have given America a tutorial in how any business OUGHT to be. The leaders they've profiled in "GUTS!" acted on their personal convictions and values, and this book of business wisdom shows how these same values have subsequently shaped their companies. As successful companies, the businesses illustrated in "GUTS!" stand as benchmarks in their respective industries. It's so refreshing to be reminded how simple success can be in any organization. With the right mix of inspirational leadership, a culture of caring, and employee latitude to handle any situation that arises, any company can join the list of successful entities the Freiberg's profile. However, leaders like those mentioned in their book seem to be as rare in business today as diamonds, (especially in HR and CEO's!) Because they also practice leadership by example as business owners, Dr's Kevin and Jackie Freiberg have given us an easy to read, credible, and invaluable example of what works in any organization, family, or environment. Although it's common sense, the book should be mandatory reading for every business leader to reinforce or awaken their "business awareness". Treat associates, employees, and customers as VIP's, and they'll multiply your ROI many times over. I love their philosophy, and this new book reflects their insight and understanding of people as well as of business leadership. The "Gut Check" questions and examples provide a simple and practical reference for any company/leader to use. Buy the book; highlight the paragraphs that reflect your company; and pass it directly to both your manager & CEO to read. Then, do whatever you need to do to make your company as positive as those referenced in "GUTS!" If it doesn't improve, there are 15 companies illustrated in the book who want to let you apply your skills where they are appreciated, encouraged, and rewarded. Have the guts to make the switch, and be another one of these "Gutsy Leaders who blow the doors off business as usual". I really love the book, and it's right on target again just like their first book, "NUTS!"
Rating: 1 out of 5
Why bother?
Why bother to read a book when a review alone clearly indicates that the author didn't do their homework. For example, according to other reviews, this book describes SAS as one of the most spectacular companies. However, that is just the company's excellent PR at work. Obviously there was nothing resembling investigative journalism. To include SAS in this book when there is a wealth of unethical behavior, payoffs, etc. going on there is just lazy work by the authors and questions the entire book's credibility. Similar Products
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