Grocery Revolution : The New Focus on the Consumer
Author: Barbara E. Kahn, Leigh M. McAlister
List Price: $20.75
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ISBN: 0673998800
Publisher: Addison-Wesley Pub Co (22 January, 1997)
Sales Rank: 97,220
Average Customer Rating: 4.27 out of 5
Customer Reviews
Rating: 5 out of 5
An excellent overview of trends in the grocery industry.
This book is an outstanding resource for anyone involved in sales or marketing of grocery products. It begins with an overview of recent events that have shaped the grocery industry, and includes implications for future competition. The extensive section on consumer trends and behaviour is well-researched and easy-to-read. The list of reference resources (including research papers and news articles) is impressive.
Rating: 5 out of 5
A good introduction and survey of the world's largest market
As someone who has spent 30+ years living in the world that the authors describe, I found it a good outline of how the grocery business works - from a marketing point of view. The primary value of the book is in the breadth of its coverage, its readability and shortness. I have personally purchased at least a dozen copies to pass on as orientation material for my senior staff who may benefit from more of a big picture of the world they are working in, as well as specialized consultants for our firm that need to understand our milieu. None of these people would read the longer, more comprehensive tomes. So this book fills an urgent need for some of us practitioners.
Rating: 1 out of 5
Light weight
Barbara Kahn is a marketing professor at Wharton but I hear only because her husband Robert J. Meyer is also a chaired marketing professor in the same department. She wrote a "quantitative" dissertation for her PhD but Kahn actually is a touchy-feely behaviorist who works on variety-seeking behavior, a very trivial topic in marketing ignored by all serious researchers. She knows nothing about quantification by her own admission. She also says her dissertation was written entirely by her supervisor and not by her, my Wharton friends tell me. This background, or rather, the lack of any background, is reflected in her book. The book falls seriously short of its promise and reads like an alphabetical soup. Don't waste your money on this book when there are much better books available on amazon.com. Better still don't waste your time on this book. It's an IQ-reducer and will leave you dumber and more confused. Similar Products
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