Growing Your Business in Emerging Markets: Promise and Perils

Author: John A. Caslione, Andrew R. Thomas
List Price: $96.95
Our Price: Click to see the latest and low price
ISBN: 1567203396
Publisher: Quorum Books (30 August, 2000)
Sales Rank: 569,545
Average Customer Rating: 4.89 out of 5

Customer Reviews

Rating: 5 out of 5
MBA student loves the book
This book should be used a text for all MBA classes that look at international strategy. I really enjoyed the illustrations and examples.

Rating: 5 out of 5
Doing business in emerging countries
It' s a very valuable work and push to think (or rethink)strategy and approach for doing business in emerging markets ; as the best travel guides , it treats the subject with insight and a lived knowledge: It is a very useful travel plan to develop business in emerging countries .

Rating: 4 out of 5
Insight into Emerging Markets
The raw emotion and insight into emerging markets contained in this book clearly illustrates the importance and means of establishing long term global relationships, on an equal footing basis, combined with proven business tools for the development of long term profitable business within the world's emerging markets. An essential read for those serious in establishing long term profitable global business.

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