How to Get Referrals : The Mental Health Professional's Guide to Strategic Marketing
Author: Linda L. Lawless, G. Jean Wright
List Price: $49.95
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ISBN: 0471297917
Publisher: John Wiley & Sons (17 December, 1999)
Sales Rank: 213,589
Average Customer Rating: 2.67 out of 5
Customer Reviews
Rating: 1 out of 5
unhelpful
It's not clear that the author actually has experience in the mental health field. Her suggestion to make friends with the office manager, offer to pitch in and help are very unrealistic for anyone trying to make a living.
Rating: 2 out of 5
Not very insightful
I think this book would be good for someone who has never been exposed to any marketing concepts but it is not very original and was mostly disappointing to me. There were defintely not any "a-ha" moments as I read through this book, just the standard encouragements that most marketing books would offer you. It is just a very basic book!
Rating: 5 out of 5
More than a marketing book
The best marketing for professional services is word of mouth. This easy to follow book helped me with a step by step process of connecting with the referral sources that work the best for my specialities. Using the guidelines in this book I was able to step out of my office, comfortably, and connect with the people and organizations that I could refer clients to for resources, and they in turn sent clients to me as they learned about what I did. This is a marketing book written with an ethical professional in mind. Similar Products
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