How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Author: Alan Weiss
List Price: $42.00
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ISBN: 0787955132
Publisher: Jossey-Bass/Pfeiffer (15 November, 2001)
Sales Rank: 74,074
Average Customer Rating: 4.57 out of 5
Customer Reviews
Rating: 5 out of 5
Branding a Unique Image
This terrific book covers ground I haven't seen elsewhere in the consulting field, including: umbrella brands, brand equity, establishing your name as the brand, tying-in products, using the media, and a great deal more. There is one reviewer who has posted the identical, negative review in all of Dr. Weiss's books: they are "repeats" of his classic "Million Dollar Consulting." There is no way this lengthy explanation of branding receives more than cursory mention in "Million Dollar Consulting," as good as that book may be. I doubt the negative review is based on actual reading of the book. For consultants who are rushing from "fire to fire," this is a great resource to slow us down and tackle the longer-term marketing which will result in business pursuing us rather than the other way around. There is nothing revolutionary here, just solid, pragmatic advice to use tomorrow.
Rating: 2 out of 5
Buy Alan's Million Dollar Consulting Instead
There is little to nothing new here that hasn't already been covered within Alan's incredible "Million Dollar Consulting." Based upon my very positive experience with "Million Dollar Consulting," I made a significant investment to purchase most of the titles within the "Ultimate Consulting" series of books. Unfortunately, with rare exception, each of these books is little more than an expanded excerpt from "Million Dollar Consulting." An additional warning: Some other reviewers have mentioned that Alan tends to be a little self aggrandizing -- often coming off as superior and pompous. I have to agree. My advice? Buy, borrow, beg or steal a copy of Alan's incredible "Million Dollar Consulting." If you already own it, save the money that you would have otherwise spent on this or other books within the "Ultimate Consulting" series to invest elsewhere in your practice. Good luck.
Good luck.
Rating: 5 out of 5
Another KILLER Book - How to market and differtiate YOU !
Not just for the individual but also for the person in firm. I have applied Alan's ideas in selling professional services and differentiating my "products" from in-house work and competitors. The book is packed full of ideas. Implement two and it may take awhile to see the results - but it comes. As the other editorials write - it's not about cold calling - it's about the client(s) coming to you. Sound impossible. Read the book, it will be the best investment you ever make!! And I do mean investment - it'd take you take years to think of some of these ideas - if ever. Similar Products
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