How to Create Successful Catalogs
Author: Maxwell Sroge, Anne Knudsen
List Price: $89.95
Our Price: Click to see the latest and low price
ISBN: 0844236616
Publisher: McGraw-Hill/Contemporary Books (April, 1995)
Sales Rank: 128,915
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
I couldn't even get through this book
After reading "Catalog Copy That Sizzles", I had to read this book. I found the chapter on creating and writing descriptions of be long and boring.The rest of the book is a great resource when it comes to creating a catalog, but don't get one book and one author's opinion. Get at least two or three books so you can form your own opinion on how to create your catalog and you can use the tips and techniques of a variety of authors.
Rating: 5 out of 5
Better than a college course!
I learned more about designing catalogs from this book than I learned from my entire college education. It's not so much a graphic design book as it is a formula for content. You'll how to design photos (or articulate your ideas to a professional photographer), how to lay out our front and back covers, how to design an effective order blank, etc. There are two things I REALLY like about this book. First, it cites good, solid research to back up its recommendations. Second, it doesn't have the "I-know-it-all-and-if-you-don't-follow-me-you'll-fail" attitude that so many do-it-yourself business books have.
You'll also appreciate the abundance of real-life examples the book gives you--you'll look at catalog pages from well-knwon companies like Lands' End, Viking, and Brookstone.
Keep in mind, too, that many of the concepts you'll learn here will carry over into both web site and brochure design.
Rating: 3 out of 5
Okay book if you've already decided on a business area
This is an okay book if you've already figured out the business side of building a catalog business, which I would argue is actually extremely important. This book is more implementation oriented with good color examples of other catalogs. It's more about the production of the catalog which I think is more intuitive. The challenge is finding a new business area that can be profitable. Similar Products
The Catalog Handbook: How to Produce a Successful Mail Order Catalog
Catalog Copy That Sizzles: All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy That Sells
Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
Book Index