How to Find and Cultivate Customers Through Direct Marketing

Author: Martin Baier, Bob Stone
List Price: $47.95
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ISBN: 0844236667
Publisher: McGraw-Hill/Contemporary Books (January, 1996)
Sales Rank: 250,012
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
ABSOLUTELY SUPERB!
This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.

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