I wasn't impressed with this book at all. I never give this low of rating but I felt I totally wasted my money and gained nothing from the book.
Like the other reviewers say full of other mail order campaigns. That is right, most of the entire book. If you are looking for ideas as what to see then maybe that can help you. If you already know what you want to mail order I didn't see where this book helped at all. The book is full of photocopies of others campaigns and I got absolutely nothing out of the entire book that helped, enthused or motivated me at all.
I'm not sure why one of the reviews on this book states that Mr. Powers doesn't spend much time on "How To". I believe that this book does provide you with exactly that.
You are not provided with a step by step process because the product that you may want to market and your audience will be different then mine - but the author gives you everything you need and prompts you with thought provoking questions and exercises.
You are also provided with suggested reading to maximize your own mailorder campaign.
You can't go wrong with this book. I devoured it in two nights and at the end of my read, I picked uo the phone and called Melvin Powers. Guess who answered the phone? His wife. She passed me to melvin who appeared to be in his kitchen.
He really does run a million dollar company out of his home. Now I do too. Thanks Melvin.
Steal this one if you have to. It's top of the line.