High Tech Product Launch
Author: Catherine Kitcho
List Price: $29.95
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ISBN: 0966660404
Publisher: Pele Publications (15 January, 1999)
Sales Rank: 81,965
Average Customer Rating: 3.33 out of 5
Customer Reviews
Rating: 5 out of 5
A substantive guide to high-tech product luanch.
An amazingly thorough guide to all things involving high-tech product launch. With my future pegged to marketing and high-tech Catherine Kitcho's book is timely. Catherine Kitcho offers practical advice and deep insight in a style that is enjoyable and easily understood. This book is a must for anyone involved in high-tech product launches.
Rating: 1 out of 5
Product Launch 101 -- without the high tech stuff
The book is supposedly about "High Tech Product Launch" and it indeed lives up to the expectation -- unfortunately, only for the last two words of the book: Product Launch. While reading the book, I tried to pick out what product launch strategies differentiate a high tech product from a "normal" product. I found none. As I turn each page, in addition, I can't help but murmur to myself, "I already know this, I learned this in my Marketing class five years ago!"
The book presents pretty simple strategies, which makes me wonder if it was written for high-schoolers. For example, "The most critical milestone in any product launch is the launch date (p. 178)." Whoa, as if nobody knows that. That issue is debatable on the one side too, as books like Cooper's Product Leadership places more importance on the Pre-Development process rather than the launch itself.
All in all, this book should be simply titled "Product Launch (for Dummies)" and marketed to students taking "Marketing 101" or "Introduction to Product Launch."
Rating: 3 out of 5
Worth a read
If someone is going to take up a Product Manager's role for the first time, this book is very handy to understand the key factors which needs to be addressed in a product launch plan. Catherine has described it in a very simple manner and step-by-step approach. The book doesnt give a readymade solution which you can use verbatim but provides primitives which will definitely be of great help. Last but not the least, as a product manager you will be able to produce output as soon as you get on to the job. Similar Products
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Book Index