How to Succeed in the Incredible Ice Cream Business
Author: Malcolm Stogo
List Price: $59.00
Our Price: Click to see the latest and low price
ISBN: 0971270309
Publisher: Malcolm Stogo Associates (August, 2001)
Sales Rank: 74,220
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 2 out of 5
Overall disappointing
After reading Stogo's first book, I thought this one would be just as good. Boy, was I disappointed. This book is extremely sloppy -- the editing is atrocious, and there are conflicting statements, sometimes in consecutive sections.His understanding of standard startup accounting principles is pretty weak -- my SBA advisor (a retired accountant) laughed at some of the startup cost itemizations.
Overall, I *did* learn some good info from this book, but I was happy I bought it used on Amazon, rather than paying the ridiculous list price of this one.
Rating: 4 out of 5
Good Book
In general, I think it is a good book and worth the cost if you are going into the business. I would also recommend a website called turnkeyparlor; they provide necessary information on important stuff like profitability, site selection, etc.
Rating: 5 out of 5
How to Succeed Really Tells It Like It Is
This is a very informative, user-friendly book filled with the most important information and data on what to look for and what pitfalls to avoid in going into the ice cream business. I particularly enjoyed the business plan and nitty gritty details that are so essential to opening up business. I also enjoyed the recipes and suppliers lists. I found this book to be a Must-read for anyone interested in this field. Similar Products
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