How to Put Your Book Together and Get a Job in Advertising

Customer Reviews

It was helpful in focusing on what was important in putting my book together. But not everything in this book is a hard-and-fast fact. For example, in the author's opinion, it is okay to simply have stick figures for your visuals. But every ad person I talked with said this thinking was completely wrong. The truth is, you need to have as professional-looking a book as possible, which means you need to hire, at the very least, a professional art director to draw your visual for you. Better yet, get some photos for your ad if that is what is meant to be there.

Competition for jobs is just so fierce, you need to do whatever you can to package yourself ahead of the next guy. Great ideas are not enough anymore; they need to look great, too.

In the end, I was always given the "great book, no jobs" refrain. After three years of pounding the streets of NYC, I never got a job. There was even an ringing endorsement from a New York creative director on the back cover which read "I will give anyone who follows this book's advice an automatic interview!" I never even got a return phone call from the guy.

I would recommend this book to a beginner, but with the caveat that the ideas inside are just one person's opinion, and should not be considered gospel.

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