Innovate!: Straight Path to Quality, Customer Delight, and Competitve Advantage
Author: Paul A., Jr. Schumann, Alvin H. Tong, Donna C. L. Prestwood, John H. Vanston
List Price: $24.95
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ISBN: 0070557144
Publisher: McGraw-Hill (February, 1994)
Sales Rank: 929,948
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