Innovation Management: Strategies, Implementation and Profits
Author: Allan Afuah
List Price: $65.00
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ISBN: 0195142306
Publisher: Oxford University Press (15 June, 2002)
Sales Rank: 592,249
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Suitable for everyone
This book was recommended during my MBA at LUISS in Rome as the best possible reference for those who are interested in developing a thorough knowledge about Innovation and Corporate Strategy. It provides a complete overview on the subject, starting from which kind of company is more likely to innovate, how to overcome market uncertainties, what kind of human resources and network relationships you need to use, how to finance innovation and so on. The explanation is so fluid and the terminology so plain it could be easily read in a couple of days. Some useful case studies are also included. The only missing element is the strong emphasis on the IT sector. It would have been absolutely useful to include more cases on manifacturing and services companies. However, it should be considered one of the best available textbooks for Postgraduate students. Similar Products
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