IdeaWise: How to Transform Your Ideas
Author: Steve Rivkin, Fraser Seitel
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471129569
Publisher: John Wiley & Sons (01 March, 2002)
Sales Rank: 387,190
Average Customer Rating: 4.2 out of 5
Customer Reviews
Rating: 1 out of 5
No real value
I read this book in the hope that I might get some new ideas. I didn't find a single one. Instead I found a book that, while well written, was essentially a lot of second-hand, warmed-over stuff that was of no real value to me. Disappointing and most certainly not worth the overblown cover price.
Rating: 5 out of 5
Instantly Useful
Messrs. Rivkin and Seitel serve up a veritable feast of practical ways to stimulate ideas. A central theme is the importance of borrowing -- and transforming -- existing ideas. Theirs is a sort of modern updating of Horace's definition of creativity as being "A new blend of familiar ingredients." Nice company to keep, guys.
Rating: 5 out of 5
One of those business essentials
IdeaWise combines business wisdom with fast-moving humor. I found myself highlighting something on just about every page, and having a chuckle or two along the way. This book is very cashew-like: each little nugget is tasty, and you don't want to stop eating them. Similar Products
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