In The Court of Public Opinion: Winning Your Case With Public Relations
Author: James F. Haggerty, James Haggerty
List Price: $29.95
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ISBN: 0471307424
Publisher: John Wiley & Sons (21 March, 2003)
Sales Rank: 97,201
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
it takes one to know one
Jim Haggerty's book is just what the doctor ordered for these post Enron, Andersen, Healthsouth days where corporate responsibility has become an oxymoron. As a practicing lawayer and public relations pro, Jim bridges the gap between what companies think they should say when a crisis occurs, what PR firms typically counsel their clients to say and what the law permits. This is MUST reading for anyone working in Corporate America today. And, it's fun reading for the casual reader. It makes for a grerat plane ride companion.
Rating: 5 out of 5
An incisive, informative and entertaining read
This work is a must-read for any executive with direct responsibility for shaping public perception of their company and any attorney who must navigate a court system that has, like it or not, become increasingly media-driven. In The Court of Public Opinion features an engaging mix of real-world examples and solid communications strategy. Mr. Haggerty provides a clear and decisive action plan that can be adapted to almost any litigation situation, and offers examples of common mistakes that both attorneys and executives make in the face of media scrutiny. His style is engaging and entertaining, making the book a fun, fast read. Highly recommended!
Rating: 5 out of 5
Smart, Incisive Guide to "Media Age" Litigation
Haggerty's book is a 'must-read' for any professional concerned about protecting their business' hard-won reputation in the face of high profile litigation. The author's real-life case studies showcase many intriguing cases that were tried in the media prior to being tried in the courts! Through an engaging mix of case studies, analysis and personal stories, Haggerty provides insight into how media coverage is used as a powerful weapon in the litigator's arsenal, and practical advice on how to leverage public relations as part of your litigation strategy. Similar Products
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