I'd Like the World to Buy a Coke : The Life and Leadership of Roberto Goizueta
Author: David Greising
List Price: $14.95
Our Price: Click to see the latest and low price
ISBN: 0471345946
Publisher: John Wiley & Sons (28 May, 1999)
Sales Rank: 49,659
Average Customer Rating: 3.85 out of 5
Customer Reviews
Rating: 3 out of 5
All about Coke
Robert Goizueta was on of the most influencial business men of his time. He changed the entire formula of Coke as a product and as a company. The numerous accounts of Goizueta's plans to take coke totally global shown a new light on the world of coke. It was facinating to learn about the behind-the-scenes action that took place to make Coke in to a Brand Name Monster. I would recommend this book to anyone who was interested in finding out how Coke became the most recognizable name in almost all the world and the life story of Robert Goizueta. I don't think, however, it is a good book if you are looking for an enlightening economical outlook.
Rating: 5 out of 5
I'D LIKE THE WORLD TO BUY A COKE
I highly recommend this book to all students especially those who are thinking in majoring in business, and or have just emigrated from a country and need motivation. Roberto Goizueta was a young man who emigrated from Cuba. Despite his hardship in his country and living in the United States he was able to overcome all of his obstacles and become one of the most powerful man in the Coca-Cola Company. He was able to use his tragedies and make the Coca-Cola Company one of the most successful companies in the United States. Roberto was known as the Big Man in the business world. Goizueta's successful tips are revealed in this book, in order to find out you must read this outstanding book.
Rating: 4 out of 5
coca cola mmmmmmmm
the book is really ambitious and portrays Mr.Goizueta as very goal oriented and eager to accmplish what he sets his mind to. The book does a good job of letting the reader know how great of a leader Roberto Goizeta really was. Similar Products
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