If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
Author: Carla S. O'Dell, Nilly Essaides, C. Jackson, Jr. Grayson
List Price: $30.00
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ISBN: 0684844745
Publisher: Free Press (November, 1998)
Sales Rank: 25,196
Average Customer Rating: 4.67 out of 5
Customer Reviews
Rating: 5 out of 5
Very Relevant and Excellent Read
This book provides a terrific introduction to knowledge management and so much more. The authors have gone well beyond the theoretical treatment that most have provided on the subject and provide real world examples and processes for implementing knowledge management in your own company. The authors did not spend much time talking about applications that support KM, since the market is still growing, instead they touch upon the concepts that the software applications address. Although it was written in late 1998, the information presented is very timely and still accurate. -- Highlights --
The first section of the book (3 chapters, 30 pages or so) get you up to speed on what knowledge management is and is not. It also addresses some barriers and benefits of KM.
The second section of the book makes you think about the reasoning behind a KM initiative. This should be standard management-type thinking, but I've found it to be often overlooked in today's IT environment. Why are we doing this? The authors give you three reasons (customer intimacy, time-to-market, and operational excellence) and tell you the type of data to focus on for each of the three reasons.
The third section talks about enabling the enterprise to effectively use a KM system. The authors note that it is vital for the processes to be aligned witht he strategy of the company and the job tasks people currently undertake. To that end, they look at the cultural, technological, infrastructure, and measurement requirements of the KM initiative.
The fourth section gives some case studies of Texas Instruments, Buckman Laboratories, and Sequent. The text refers to these case studies throughout the earlier chapters of the book and now gives them each a chapter to overview how they went about building a successful knowledge sharing infrastructure.
The fifth and final section of the book gives a framework for pursuing the sharing of knowledge and best practices. This is the "What do I do on Monday?" section, according to the authors. It gives a 40 page prescription for the planning, designing, implementing, and scaling phases of a knowledge management program.
The next several years will be very interesting in the I.T. arena. These authors were somewhat ahead of their time in writing this book. Companies across the globe have been storing knowledge in their silos for the past decade as they have taken products to market, built disconnected customer information systems, and as employees have given feedback on internal business processes. The coming business intelligence revolution will seek to organize that information and put it in the hands of people who can create value and grow the business based on the intrinsic knowledge it contains. This book provides a great framework for those who have to conceptualize, design, and build information systems to meet those needs.
Rating: 4 out of 5
The FIRST book to put in your knowledge practices library
"Where should our business unit start in our goal to use knowledge to create greater value?" I am often asked this question as a principal Consultant to the Corporate University of a Fortune 100 Company . The answer now is easy - and tangible - I hand them a copy of this book. O'Dell and Grayson have created a knowledge transfer book that is well researched, easy to read, practical and insightful. From the very first chapter where they report the key insight - that knowledge is both tacit and explicit - the book is a gold mine of information. Their clear explanations of what is and is not working in successful "knowledge transfer" companies makes the book immediately useful. Plain language descriptions of the six barriers that hinder transfer of know-how will strike a chord with all levels in the organisation. Showing people paragraphs like "We're different" and "Sorry - I'm too busy" generates an instant interest. The book presents lessons learned in the important aspects of people (culture), processes, technology and infrastructure. Pearls of wisdom like why a company should "understand first, measure second" are spread throughout the book. The constant references to other sources of information and to practices at well known companies make the book itself a best practice in explicit knowledge sharing. And O'Dell and Grayson have include one section that many of the best sellers do not - "Where to start Monday morning". I would like to have seen more on "tacit" knowledge sharing. Perhaps the book will inspire someone to build on a great foundation and publish something practical on that.
Rating: 5 out of 5
Good and to the point
This book is the best for understanding and applying KM in a company environment. It defines what you need and does not make you waste time with elaborated theories that are not useful. Similar Products
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Book Index