Innovation: Driving Product, Process, and Market Change
Author: Edward B. Roberts
List Price: $19.95
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ISBN: 0787962139
Publisher: Jossey-Bass (17 April, 2002)
Sales Rank: 99,502
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
A useful compilation
A compilation of 12 articles first published in the MIT Sloan Management Review between 1993 and 2002, arranged in three parts:Innovating from the Inside
Innovating with the Outside
New Dimensions for Innovation
The articles are all of good quality and collectively cover most of the core issues of successful innovation other than a specific focus on the culture of the organization (culture is discussed within many of the articles but not as an issue in itself).
Rating: 4 out of 5
A useful collection of articles
This is an edited collection of articles originally published in the MITSloan Management Review, mostly between 2000 and 2002, but with one from 1993. As the title implies, they are mostly concerned with innovations in product range, process and markets, but some touch on culture and there is substantial discussion of strategic partnerships and mergers. The focus is on managed sustaining innovation (extending and expanding existing ranges) rather than disruptive innovation (replacement of product ranges and markets, typically through technological change). It is a useful collection, with articles of a high quality in their field of interest. Similar Products
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Book Index