International Marketing
Author: Vern Terpstra, Ravi Sarathy
List Price: $124.95
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ISBN: 0030211123
Publisher: South-Western College Pub (05 August, 1999)
Sales Rank: 551,378
Average Customer Rating: 4.17 out of 5
Customer Reviews
Rating: 4 out of 5
A complete idea of international business
I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
Rating: 5 out of 5
Comprehensive Discussion of International Marketing
As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
Rating: 5 out of 5
A Great Text
I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Other students here, for whom English is not their first language, enjoy the book becuase it is clear and easy to understand. This should be standard reading for all international buisness/marketing students. Similar Products
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Book Index