It's Your Money: The E*TRADE Step-by-Step Guide to Online Investing
Author: Christos M. Cotsakos
List Price: $16.00
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ISBN: 0066620031
Publisher: HarperBusiness (20 June, 2000)
Sales Rank: 2,183
Average Customer Rating: 4.59 out of 5
Customer Reviews
Rating: 5 out of 5
Online Financial Control
Christos Cotsakos, the Chairman and CEO of E*Trade is once again touting personal control over one's financial destiny. In this book he covers all aspects of using the internet for personal finances including how to buy a computer, open an on-line brokerage and bank account, do research, and invest in various instruments.Christos shows how the internet has revolutionarized the financial world and how the individual investor can take advantage of it and for the first time be able to take full charge of your own money.
I like this book very much and I have always been a proponent of E*Trade. Buy it! Read it! and profit from it! Buy some E*Trade stocks! EGRP is going to the moon! Have your anti-gravity gapping belts ready!
Rating: 5 out of 5
E*TRADE Boss Tells All
This may be the first, and is certainly one of the first books to spell out the process of online investing, and as such it is a valuable resource for the "layman" investor. As a reader with minimal knowledge of the stock market and online transactions, I was particularly impressed on three counts. First, Cotsakos has written the entire volume in an flowing, easily understood style, sort of as though he were just talking you through the process. This is helpful for those of us who don't really understand much of the typical jargon, and it also makes it easier to remain interested in what could be a very dry subject. Second, he goes back to the very basics of computer usage (purchasing the right machine with the right capabilities, etc.), which still could be quite mysterious for some people. By doing this he has anticipated and already answered some of our potential questions. And third, the book really progresses in a step-by-step fashion, with refreshers at the end of chapters, and many helpful side-notes. I think the final thing to recommend this book is that although it is, of course, written from the standpoint of E*Trade (an online trading provider), Cotsakos has avoided making it one big commercial for his company. This book is a "must read" for anyone who wants to start trading online, and also for those who already trade in this way and want to hone their skills, regardless of the service provider they choose.
Rating: 2 out of 5
An Advertisement for E*TRADE
This book was completely unfulfilling. It's hard to imagine a book that could be less useful for investors. Perhaps Costakos assumes that his potential customers are simpletons who don't know how the Internet works. Even so, his consistent proselytizing for his own online brokerage will annoy both neophytes and experienced traders alike. Similar Products
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