International Marketing with PowerWeb
Author: Philip R. Cateora, John L. Graham
List Price: $132.10
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ISBN: 0072551224
Publisher: McGraw-Hill/Irwin (01 November, 2001)
Sales Rank: 412,552
Average Customer Rating: 3.2 out of 5
Customer Reviews
Rating: 5 out of 5
Best Overall International Marketing Text
I am a Professor of International Marketing and have used this book and the previous editions for 10 semesters. Compared to the competition, this book is definitely the best in the field. It is well written and researched and gives the reader a solid foundation in the major topics of IM. The instructor support materials are excellent and I highly recommend them, particularly the video series. If you are a new professor teaching IM for the first time, the instructor's manual, powerpoint slides, test bank, and videos are a godsend! The Country Notebook described in the book is a great semester-long team project and really reinforces the content of each chapter. I will continue to use this book for a long time!
Rating: 2 out of 5
Lots of information, but poorly written
I'm a senior in college, and I have read many textbooks by many authors. Through all that studying, only a handful of books have ever stood out in my mind as "exceptionally good" or "exceptionally bad" for whatever reason.Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style.
On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
Rating: 2 out of 5
a good coverage, but...
I used his book as an MBA student 15 or so years ago. Now as an adjunct professor, I am using this newest edition in my undergraduate classes. Although my observation may be biased, the book is a bit too encyclopedic, a bit superficial in coverage, and fails to excite the students. I wish it were more up-to-date. Similar Products
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