International Marketing Research

Author: V. Kumar
List Price: $110.00
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ISBN: 0130453862
Publisher: Prentice Hall (25 August, 1999)
Sales Rank: 623,557
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Decent overview of international marketing research
I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.

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