Killer Content: Strategies for Web Content and E-Commerce
Author: Mai-lan Tomsen
List Price: $34.95
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ISBN: 0201657864
Publisher: Addison-Wesley Pub Co (05 April, 2000)
Sales Rank: 58,536
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Solid introduction, but only an introduction
I was a little bit disappointed in reading this book because I was interested in understanding not only the value models for web content itself, but also the strategies and pathways needed to take a content provider into being a web content provider. This book doesn't go in-depth into organizational issues involved in web content, although it does start to hint at the problems by talking about fitness for certain models and the bias of some of the extant CMS environments.However, what the author does well is to draw together information about the different models of business-to-consumer value exchanges and present it in an easy-to-understand manner. It might well be something I would recommend to a client who was coming in fresh to the online environment. The examples are weakened, unfortunately, by the rather spectacular fall of some of the sites who were defined as doing it well-- but I think that's a problem many books pre-2001 are going to have.
The book is divided into sections on concepts and strategies and provides specific value exchange models for a number of well known content sites.
Rating: 5 out of 5
Clear guidelines with plenty of examples
It's very refreshing to read a book that criticizes commerce-enabled sites less so for their obvious user-interface flaws, and more for their ability to drive revenue. Let's face it: only the big players like Yahoo can draw enough revenue from advertising to sustain themselves. The Web has matured enough, the consumer base has grown immensely, and the lessons have been learned from the first go-round at selling content. This book is an excellent primer on how to win more business for your web site.
Rating: 5 out of 5
Absolutely Essential Content Information
As a web content developer, I found the this book both inspiring and well thought out. Throughout this book one finds extremely valuable insights, excellent, real-world examples of Killer (and horrid) sites, and compelling logic behind finding the best value exchange for your site to create a loyal customer base.I found it extremely difficult to put this book down. It is well written, interesting, and thought provoking. Mai-lan Tomsen is to be commended for producing such an excellent work!
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Book Index