International & Global Marketing: Concepts and Cases
Author: Taylor W. Meloan, John L. Graham
List Price: $61.56
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ISBN: 0256218943
Publisher: McGraw-Hill/Irwin (14 July, 1997)
Sales Rank: 513,266
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Stimulating reading for new exporters.
A very interesting collection of papers, articles and case studies on international marketing and how it affects a domestic business organization. We have recommended it to our clients and they have responded favorably. The word "stimulating" was used most often to describe the content. The most common negative comments, although few, were about the types of companies discussed. They wished that there were more examples of how small companies became successful exporters. Similar Products
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