Internet Marketing: Strategy, Implementation and Practice

Author: Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
List Price: $75.00
Our Price: Click to see the latest and low price
ISBN: 0273658832
Publisher: Financal Times Management (December, 2002)
Sales Rank: 956,831
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
I met the authors. Buy the book now.
I met the authors of this book and i highly reccommend to anyone who wishes to learn more about Internet Marketing to buy it. Dr Dave Chaffey - one of the authors of this book was my lecturer in E-Commerce Communications and my supervisor during my thesis. His knowledge, research and academic background on the subject will provide you the most essential tools to understand what Internet Marketing is all about. Don't think about missing this opportunity. The book is well structured, written in simple english and contains excellent examples of how the major e-commerce players in the market use Internet marketing to promote their products. This book is a must. Excellent value for money.

Rating: 5 out of 5
The best book about Internet Marketing!
It's the best book on this topic I've seen.
Very well structured, reviewing all the essential aspects of the problem, this book is really the best choice for marketers.
I'd like to recommend "Internet Marketing" as the only real useful book about Internet Marketing.

Book Index