International Dimensions of Marketing

Author: Vern Terpstra, Lloyd C. Russow
List Price: $44.95
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ISBN: 0324014910
Publisher: South-Western College Pub (25 June, 1999)
Sales Rank: 518,519
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Internet examples using this textbook in a classroom
A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at

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