Adler does a superb job of addressing the various dimensions of culture. She explains culture quite clearly and makes many connections to management practice. But maybe what I like best is that Adler goes beyond explaining. Each chapter contains vignettes discussing different cultural experiences. The short descriptions are interesting and lively. I have also noticed that the quantity and quality of vignettes has improved in the fourth edition.
Overall, the scope of this book seems quite thorough. National culture, workplace behavior across cultures, communication differences across cultures, creating synergy, multicultural teamwork and negotiation, global leadership, and the expat experience are all discussed. My favorite chapters tend to be early in the book (culture, teamwork, and synergy). It appears that these areas represent the author's greatest strength. The research informing each chapter is thorough and quite up-to-date. Maybe the weakest chapter, in my view, is chapter three which deals with communication. I suspect that maybe the author steps a bit beyond her expertise and is not able to touch on the deeper issues of cross-cultural communication (as she touches on the deeper issues in teamwork or other chapters). The result is a good chapter and sound discussion that maybe lacks the richness found in other parts of the book. She sets the standard so high in other chapters and I was hoping for the same here.
I have used this text for several years in intercultural management courses for undergraduate business students. The students seem to enjoy the book and encourage me to keep using it. I guess that is the highest praise we can give any text--students like it.
My copy is dog-eared. I recommend it to anyone who needs to understand how culture impacts global business organizations today. It contains excellent questions for reflection, charts, summaries and references.
Dr. Adler's book makes a positive difference in one's perception and understanding of the real challenges facing global businesses. It also provides good case studies with a step-by-step guide for addressing global organizational behavior issues. I couldn't ask for more in one text.